Lovely to wear
Soft fabrics and flattering, easy shapes.
New collection · soft girl, bold plans
Pretty looks,
Pretty looks,
main energy.
Sweet silhouettes, playful colour and easy layers for coffee dates, city walks and every little plan in between.
CUTELOOKS
ONLY!
Soft tailoring ● Pretty in colour ● Outfit repeat approved ● Cute with confidence ● Soft tailoring ● Pretty in colour
Just landed
Shop everything →New crushes
Sale!
Dresses
Choose size
Sleeveless Midi Dress with Pockets
Original price was: $56.00.$46.00Current price is: $46.00.
Sale!
Sale!
Sale!
01 / EVERYDAY CUTESoft layers.
Soft layers.
Strong outfit.
Easy shirts, pretty knits and flattering separates for looking polished without trying too hard.
Shop everyday →
02 / GOING OUTA little extra,
A little extra,
in the best way.
Colour, florals and charming details for plans that deserve a really good outfit.
Shop occasion →
Madefor you
Why we’re hereGetting dressed
Getting dressed
should feel fun.
Pip & Parade is a love letter to clothes with charm: the cardigan that makes your jeans feel special, the dress that turns Tuesday into a plan, the colour that gets compliments from strangers.
We design an easy, joyful wardrobe with enough personality to feel like you—and enough versatility to wear again next week.
Meet Pip & ParadeOutfit makers
Pieces that make the whole look click.
Repeat worthy
Designed for more than one perfect photo.
Full of charm
Colour, print and details with personality.